4 Quick Tips for Convincing Partners to Promote You

by Ron P on June 21, 2010

in Affiliate Marketing, Side Hustle, Work From Home Tips


One of the skills that can make you the most money online is networking, which is nothing more than building relationships with other successful marketers so that you both profit.

Networking successfully with jv partners can really boost your Internet Marketing business. The most successful marketers do so smartly; they use each other as leverage to get where they are today. Follow their lead and you’ll see why.

Here are a few quick tips to help you get started.

Quick Tip #1: Develop a USP for Your Request

Most people in business have heard the advice that you’re supposed to have a Unique Selling Proposition (USP) for your customers, but a USP also helps when you are seeking joint venture partners. The most sought-after JV partners receive requests on a daily basis. You’ll want to strategize to stand out from all these others who are vying for their attention.

The best way to accomplish this is to think about how your offer is different from the other offers out there. What are you going to offer to that person’s customers that no one has before? Make sure that you have truly thought this out before making contact.

Quick Tip #2: Pay Attention to the Marketer

Many marketers just focus on sending many JV requests out hoping that someone, anyone, will say yes.  The problem is that the most seasoned marketers can spot this a mile away. If you’re asking someone to promote to their list, you’ll get better results if you do some research on the marketer you are sending that request to. Whatever you do, don’t send a group mailing or a form letter to the JV partners that you’re really hoping to “wow”. It’s a  turnoff.

Take a look at the websites they run and opt in for their newsletter. What kinds of offers do they normally promote? Knowing this key fact is important so you can determine if your offer may be something that would interest their target market. If not, save their contact info for another date.

Quick Tip #3: Compose the Proper Request

Now that you made the decision who to send your JV requests to, it is time to craft and compose what you are going to say in your request.

Make sure you get to the point. More often than not these marketers are extremely busy and time is money. Eliminate fluff and flowery language. Be cordial, but stick to the task at hand. You will also want to make sure to read and reread your email before sending. Even if you have had dealings with this particular marketer before, keep your letter at a professional tone.

Quick Tip #4: Plan Ahead

If you’re looking for JV partners for a launch, the timing can make things a bit more difficult.

More than likely you have spent a lot of time preparing your offer and getting it ready to go. It can be very stressful to attempt to get those last minute details together in time for your launch. Inquiring about potential JV partners should not be one of the last minute details. 

Be sure to respect the schedules of your potential partners. Many of them plan their promotions out months in advance. So, giving them advanced notice will help you get a much better response. If your product is close to being ready but not yet completed, you still may want to put out JV requests. They may request that you contact them again at a later date, but at least you have made the first connection with them.

Bear in mind that you might be faced with rejection even if you do everything “right.” Sometimes marketers are too busy, don’t promote others’ products very often, or have another reason why they can’t promote you. Don’t let this discourage you; keep searching and you’ll find the right JV partner to assist you on your journey to internet marketing success.

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